Saturday, August 11, 2007

PeerIt.com - digital media marketplace

PeerIt.com

PeerIt is a digitial media distribution platform and online marketplace rolled into one. Simply said, producers of digital media (videos, music, computer games etc) can upload their content for sale, and buyers can purchase content from it. Purchases include a “payout” (cash back) for the buyers, which creates an incentive for them to push the item to other folks, kind of like an MLM (multi level marketing).

The interesting thing about the site is the media distribution – its based on a p2p (peer to peer) network using torrent files. The user has to download the p2p client from the site to be able to buy or sell on it. However, there is no DRM (Digital Rights Management) for the content, unless the seller provides it (not sure how that would work though). Sellers can list items for free. The revenue model for the company is from transaction commissions (a small fee on each sale). The site provides the usual goodies such as Seller Rating, Ask a Question, integration with PayPal and Google Checkout etc.

Competitors in this space include Wurld Media’s peerimpact.com (recently acquired by Roo Business Solutions, public company, OTCBB: RGRP), which also uses a p2p model with content licensed from some major media labels and independents, however it’s a b2c model only (no sellers). By selling photos, PeerIt also competes with the likes of bigstockhoto, fotolia, shutterstock etc. For videos and eBooks, other sites include PayLoadz, metacafe etc, although they have different business models.