Brandfame.com
Brandfame is a b2b marketplace for online video producers and advertisers (brands) who want their products featured in those videos. The site allows producers to list their online videos (from sites such as youtube, AOLvideo, vimeo etc), and search for products that they could feature in those videos. Advertisers can search for videos in which they may want to place their products, and also list products that they want featured in videos. The two parties can connect by making an offer for the videos or products they are interested in. The site provides simple account management features that help the users keep track of their inventory, the offers they have made etc.
The site launched in July and is currently free. It has signed up a couple of producers and advertisers. The success of the site depends on getting a critical mass of producers and brands, and providing additional features that add value to the transaction and overall process. They are adding capabilities for tracking the number of views of videos, and an auction system for brands to bid on product placement opportunities. An exchange like setup where the popularity of videos could be factored in would benefit the producers too.
With the growing popularity of online videos, and their potential as an advertising medium, there is a lot of interest in this overall space, particularly in companies that splice ads into videos. A marketplace to connect buyers and sellers of media is a useful thing. Brandfame’s competitors include nextmedium.com (which allows placement in TV, film, music and video games, and provides some measurability), and mediamatchmaker.com (which supports multiple media types too). Another company in a similar space is rightmedia.com.
Brandfame is a b2b marketplace for online video producers and advertisers (brands) who want their products featured in those videos. The site allows producers to list their online videos (from sites such as youtube, AOLvideo, vimeo etc), and search for products that they could feature in those videos. Advertisers can search for videos in which they may want to place their products, and also list products that they want featured in videos. The two parties can connect by making an offer for the videos or products they are interested in. The site provides simple account management features that help the users keep track of their inventory, the offers they have made etc.
The site launched in July and is currently free. It has signed up a couple of producers and advertisers. The success of the site depends on getting a critical mass of producers and brands, and providing additional features that add value to the transaction and overall process. They are adding capabilities for tracking the number of views of videos, and an auction system for brands to bid on product placement opportunities. An exchange like setup where the popularity of videos could be factored in would benefit the producers too.
With the growing popularity of online videos, and their potential as an advertising medium, there is a lot of interest in this overall space, particularly in companies that splice ads into videos. A marketplace to connect buyers and sellers of media is a useful thing. Brandfame’s competitors include nextmedium.com (which allows placement in TV, film, music and video games, and provides some measurability), and mediamatchmaker.com (which supports multiple media types too). Another company in a similar space is rightmedia.com.
